KNBC-TVLOS ANGELES - Longtime Los Angeles-area public relations executive Pat Tobin, co-founder of the National Black Public Relations Society, died Tuesday at age 65. Tobin, who had been battling colon cancer, died at Cedars-Sinai Medical Center.
Tobin worked in public relations for 25 years, representing clients such as director Spike Lee, attorney Johnnie Cochran, Wells Fargo and the Los Angeles chapter of the National Association for the Advancement of Colored People. She worked on behalf of the Toyota Corp. for 20 years, spearheading its outreach in minority communities.
She founded Tobin & Associates, one of the nation's most prominent minority, female-owned public relations firms. She was most known for working on projects that focused on minorities, women and youth.
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